This co-branded photoshoot with Dyson was produced to create a series that ran across thekit.ca and all social platforms. Four stories ran on thekit.ca, featuring influencers such as Allegra Shaw, Sisters Mell and Amanda Guido, and Ariba Pervaiz
Dysons client asks was to show the different ways hair textures can be used on the dyson airwrap while producing high quality visually appealing images. Influencers took their quiz to find out what Dyson set was right for them. The campaign ran on each of the influencers IG stories, where they showed audiences how they use their airwrap, as well as on thekit.ca where they were interviewed for their own story.
As the shoot was very successful, Dyson bought 6 month usage on these images to additionally use across their platforms as well