This series of videos was produced in partnership with Laura Mercier to live on thekit.ca as a series of instructional videos. My Creative Director was on set for the shoot, while I worked on continuous project workflow with the client. From storyboard revisions, to additional social assets, I produced graphics, and newsletters for this campaign, as well as ensured the videos were edited correctly, and that text graphics were properly placed.
I worked to ensure that project deliverables were on track, being edited and making callout to changes when needed. Client asks were to produce a series of elevated videos to match the target demographic of Laura Mercier’s audience. This project was a the successful second iteration of the series, that can all be seen on thekit.ca