This series was co-produced with Yorkville Village. The purpose of the shoot was to create content for two full pages in The Kit paper that can be viewed here, two stories on thekit.ca and for Yorkville Village to use for Instagram usage over the 2020 Holiday season.
The images also ran as banner ads on the Yorkville Village website. Client asks were to make it festive but elevated to match their target demographic. This was achieved by leaning in to textural elements such as the fabric, and using elegant propping of globes, sprigs and oval elements. This Shoot was produced over the span of two days on set and yielded 24 images that were utilized on Yorkville Villages Instagram account.