The purpose of these visuals was to create three advertorial stories focused on how three stylists style their sorel boots. These visuals were created to run on thekit.ca and social.

Sorel client asks were to create content that was urban meets natural, which was conveyed with the contrast of high rise buildings and a natural surrounding, as well as warm colour tones. The client wanted to drive a more urban demographic to purchase their boots/products and this was approached by allowing stylists (and their following/industry expertise) to be the main focus of the content.