H&M Move Campaign
PRODUCED FOR
H&M
CONTRIBUTION
Art Director
DETAILS
Photography/videography: SATY + PRATHA
Styling: Julia PJ McEwen
Makeup by Simone Otis
Hair: Kathy Nguyen
Working out means different things to different people
but one universal truth is that whatever you choose to wear during a sweat-inducing activity, you should feel comfortable and confident. Enter H&M Move, an accessible version of sportswear, redefined as movewear. Its goal? To celebrate that everyone on the planet is already a mover, no matter their age, gender, fitness or ability level. But how does Movewear perform? To find out, we enlisted five Canadian trailblazing women to test-drive the new launches and share what movement means to them.
