H&M Move Campaign

Working out means different things to different people

but one universal truth is that whatever you choose to wear during a sweat-inducing activity, you should feel comfortable and confident. Enter H&M Move, an accessible version of sportswear, redefined as movewear. Its goal? To celebrate that everyone on the planet is already a mover, no matter their age, gender, fitness or ability level. But how does Movewear perform? To find out, we enlisted five Canadian trailblazing women to test-drive the new launches and share what movement means to them.

Read their stories here 
Read the print DPS article here

Digital and Social Assets