Samsung Flip

THE PROJECT

Samsung approached The Kit, to create a series of customized photo series that ran around the concept off matching your nails to your phone.

The Samsung bespoke Flip, aimed at the Gen Z demographic wanted educate and entice consumers with the new series of interchangeable phone plates.

Samsung wanted the content to look less sponsored, and more editorial, focusing on 3 nail trend designs that are popular  this summer by nail artist, and online nail influencer Wendy Rorong. She provided the expert advice while, the photography played off the contrasting colours of the phone and nail colours.

I worked with a prop stylist and nail artist where we collaborated on creating the three looks that these still life pieces would revolve around.

View the online article here

View the Print content that ran in The Kit here